Go-to-market strategy

Background

  • An early-stage Swiss B2C startup reached out after significant engagement with several software development contractors.
  • The development had suffered delays, but the project was close to completion and market introduction.

Our Role

  • Anansi was tasked with a quality and security audit, ensuring tech alignment for the go-to-market strategy.

Outcome

  • The audit provided a roadmap for increased efficiency, quality process improvements and risk mitigation.
  • Anansi further advised the customer on rapid experimentation frameworks to quickly identify and shape novel data-driven growth strategies.
Go-to-market strategy
> 70'000 lines of code
3 suppliers
6 projects